Authentic Sales Coaching & Consulting for Your Service-Based Business
Elevate Your Business & Unlock Serious Growth With the Power of Intentional Sales Strategy & Process
Do you want to step into your power as an entrepreneur, achieve your financial goals, and turn your service-based business into its very own success story?
Strategic sales coaching and consulting will help you streamline your sales processes and overcome the mindset blocks standing in your way so you can build a thriving business that compliments your lifestyle – not one that consumes it.
Years Sale Experience in Services, Consulting, Training & Corporate
Years as a Business Owner
Years of Lecturing in Business, Marketing, and Sales
Years Qualified Executive Coach
Are you ready to
Define Your Own Version of Business Success?
You’re in the perfect place if you want to…
Boost Your Sales Confidence (& Get Excited About Selling!)
Tackle the uneasiness or fear of rejection you may have around selling and gain the confidence you need to excel in sales conversations. Learn how to ask for the sale and finally attract the compensation you deserve for the value you provide – without being inauthentic or ‘salesy’.
Unlock Balance & Predictability
Gain the tools, strategies, and support necessary to establish a structured sales process, bringing consistency and predictability into your business (and your life). Discover ways to work smarter rather than harder to finally achieve the balance you crave.
Level Up Your Communication Skills
Using innovative techniques like Polyvagal Theory, you will become a more confident and empathetic communicator – able to articulate the value of your services effectively and establish strong connections and loyalty with your clients.
Gain Financial Stability & Consistency
Take your business to the next level by attracting and retaining high-value clients to increase your impact and create a thriving (not just a ‘surviving’) business.
“Once I met Esther and was coached through her process, everything changed. My entire outlook on making sales was different and my mindset shifted completely.
She was able to help me unpack limiting beliefs I’d had around my ability to sell and gave me the confidence to sell high-ticket offers over zoom. The biggest shift I noticed (and loved!) was once I had the confidence in myself and what I had to offer, the power dynamic completely shifted during sales conversations.”
Jaimee Maree, Savvy Copy
“When I started working with Esther it just became so much easier! It was structured enough for me to follow step-by step and the ‘how to’ to get high value clients
The biggest part was getting that messaging right. I knew what it was that I wanted to deliver but I was just struggling with getting the wording and positioning right. So, getting that right and using that to attract clients and then getting 3 high value clients in the 6 sessions we worked together was amazing!”
Dalia Haroune, Lighthouse Advisors Group
“If you are serious about growing your business through sales generation then you need Esther on your team. Esther is an exceptional sales coach who has supported my business by helping to identify our perfect client, developing our sales strategy, and coaching us to develop our sales technique.
Her invaluable point of difference from other coaches is that she has a deep understanding of sales technology tools and systems that can support the digitalisation of your sales process creating increased sales & process efficiencies.”
Rob Cugno, FutureU Coaching
You’ve Come So Far,
But You Know There’s More…
Years of experience and hard work have carried you a long way. You’ve sown the seeds of your service-based business on the foundations of dedication, expertise, and immeasurable effort.
But, chances are, you know there’s more to reach for – more success to achieve, more impact to make. You want to bridge the gap between where you are now and your true potential but don’t want to sacrifice the balance you know you need to be truly happy.
Many service-based business owners grapple with the limitations of an inefficient sales process and imposter syndrome – frequently feeling lost and stuck. You’ve felt it too, haven’t you? The weight of juggling different roles at once, the silent pressure of delivering more with less, and the daunting task of managing a sales process you feel uncertain about.
It’s time to advocate for your business, clarify your unique offering, and build systems that bring you closer to the clients you want to serve and the balance you need to live a joyful life.
Do You Recognise Any of These Common Sales Challenges?
Do you struggle to know what exactly to say on sales calls but don’t want to follow robotic scripts?
And you want to learn how to connect with your clients on a human level, in a way that feels authentic and rewarding…
Do you often struggle to articulate the real value of your services to potential clients?
Are you experiencing the sting of seeing your competitors overtake you?
Are you worried that without becoming pushy, extroverted (and even manipulative) you won’t be able to generate sales?
Are work-related stress and long hours starting to take a toll on your personal life, relationships, or health?
Have you hit an emotional low point after a sales call that didn’t deliver?
If you answered “YES!” to any of the above, I can help. It’s time to break down the limitations holding you back from the success you know you’re capable of.
Strategic Sales Coaching to Transform Your Business (and Your Life)
Discover how to articulate the unique value of your offerings, improve the efficiency of your onboarding processes, refine and elevate your sales strategy, and position yourself more confidently within your marketplace.
Delivered over a three or six-month period, The Humanise Your Sales Journey Framework is a bespoke sales framework tailored to your business and your life. You’ll walk away with valuable insights and tools to use as your business scales.
Through strategic sales coaching, you’ll uncover the tools you need to forge a path that aligns with your authentic vision for success — without sacrificing your well-being.
Break free from the endless cycle of stress and frustration and learn how to navigate the complexities of running a thriving business with confidence and joy, using your unique map for strategic sales excellence.
The Humanising Your Sales Journey Process
HERE’S WHAT YOU’LL RECEIVE:
Sales Strategy Document
Our collaborative journey starts by crafting your unique Sales Strategy Document. We will set clear goals, define your vision and mission, decide on the metrics that matter to you, identify your ideal client, and perform a comprehensive market analysis. This strategic map becomes an invaluable asset that provides a clear direction for your authentic, intentional business growth.
Signature Offering Design
You have incredible expertise and value to share, but it needs to be packaged in a way that speaks authentically to your ideal client, the problems and desires they have, and how what you offer is the obvious solution. Together, we will create unique offerings tailored to your market. This includes defining your value proposition, pricing strategy, and packaging structure so you can stand out and captivate your ideal clients in a truly human way.
Sales Structure Blueprint
The journey from an interested window-shopper to a paying client should be seamless. We'll design your unique sales funnel, establishing an efficient pathway that leverages your personality (rather than suppressing it). You'll receive a visually represented sales flow structure and a step-by-step sales call document that isn’t manipulative or ‘salesy’ but human and uniquely you. This blueprint will streamline your client onboarding process – saving you time and emotional energy and boosting your sales conversion rate.
Empathic Communication Mastery
In an increasingly AI-infused, tech-filled world, genuine human communication can be your differentiator. Sales don’t have to feel awkward or inauthentic. When you are empowered to communicate confidently on every sales call (yes, with your real personality), you will create a sales process that feels authentic – because it is. Master mindset and nervous system tools such as polyvagal theory to keep you calm, centered, and poised for sales calls - enabling you to see selling not as a manipulative pursuit but as a meaningful way to serve your clients.
This proven system empowers you to move past any mental blocks you may have, reclaim your work-life balance, and experience the joy of running a business that flourishes without leaving the incredible human you already are in the shadows.
Are you ready to invest in the long-term prosperity of your business?
Hi, I’m Esther Gretton…
Sales Coach & Consultant
My mission is to empower entrepreneurs to create thriving businesses with the financial freedom and flexibility to build the lifestyle they want and spend time with the people who matter most to them.
Before I found my passion for coaching others to transform their lives through strategy and mindset shifts, I worked in high-level corporate sales roles and founded a sports marketing company working with nationally-recognised brands. Thanks to my success in running this business, Macleay College approached me to lecture in entrepreneurship, marketing, and sales.
Now, I want to share the same strategies with you so that you too can run a business and live a life on your terms.
“My most favourite thing about working with Esther was the sense of direction and purpose I got from all our sessions. This lady can truly make you feel connected to who you are and what you want out of your passion.
I ended our sessions with goose bumps every-single-time! My biggest struggle has been to disconnect my fears and doubts to what I do. Being able to have a place to address them and separate it from the reality and believe I can truly get there with guidance, a plan and clear goals has been just THE BEST! Thank you SO much Esther!”
Roberta Fairbanks, The Stylish Studio
“Business coaching with Esther is wonderful in every sense and what stands out most for me is that one feels as though one is enjoying a delightful conversation when in fact what is happening is Esther is skilfully, efficiently and patiently guiding one through the process to reach clear vision of one’s path ahead.
Esther is assisting me to embrace my core values, recognise my intrinsic desires and priorities my actions. I sincerely recommend Esther as a business coach as someone who is authentic, centred and heart based.”
Rach Gallon, rachelgallon.com
She built quality processes for ensuring high levels of satisfaction throughout the program.”
Tim Chilvers, Australian Institute of Coaching
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Transform Your Sales Calls into Authentic, Connected, and Successful Conversations
Learn the 4-Step Framework That Lets You Sell without Selling Your Soul and Converts Conversations into Consistent Revenue.
Unlock the secrets to enjoyable and effective sales calls now and start witnessing the transformation in your conversations and conversions today.
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Make Today the Day You Invest in the Success of Your Business
Once you do, you’ll be able to:
Face your sales calls with confidence, certainty, and a sense of inner calm, so that your clients feel seen, heard, and validated…
Clarify your unique value proposition to attract the customers that best align with your unique offering…
Experience the pride of knowing you’ve equipped your business with the most effective organisational and strategic tools it needs to grow...
Gain control over your business growth and reduce your reliance on referrals and repeat clients…
Approach each day in your business feeling excited about the opportunities ahead and fully equipped to take on the world…
And create the impactful business you know you’re capable of running.
Think You’re No Good at Sales? Think Again
It’s time to consistently attract and convert your ideal clients, boost your bottom line, and achieve the work-life balance you dream of.